That’s more than a quarter of the entire world’s population. There are more than two BILLION active users on Facebook every month. In fact, Facebook has become so important, many music fans and industry pros would find it strange if they couldn’t find an artist on Facebook. The growing power of Facebook: “Isn’t Facebook for… old people?”Įven as social platforms like Instagram (which is owned by Facebook) have established huge popularity among younger demographics, Facebook is still the standard for social activity between fans, musicians, and the music industry. It’s an important place to connect with fans when you have big news to announce, as well as the obvious destination for anyone you reach on the Facebook platform through paid advertising. Setting up a Facebook band or artist page is usually one of the first steps musicians take when establishing their digital music marketing plan, and there’s good reason for that Facebook is the largest social network in the world. Creating a page on Facebook for your music in minutes.
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